![]() What type of person experiences these problems and falls prey to these negative emotions?ĭescribe this person: Their age, income, family situation, location, etc. What types of problems are you most adept at solving, based on the special skills you just listed? What are the emotions behind that problem? Fear, overwhelm, and stress are a few common emotions we can associate with problems. What skill do you have that makes you extra amazing at design, staging, or soft furnishing fabrication? This skill could be totally unrelated to your field, such as the ability to make strangers feel like old friends or your crazy ability to work the numbers and stay within your clients’ budgets. ![]() What type of project do you most enjoy? Try to limit this to one or two types of projects. Which personality type meshes well with yours? It might help to think about your best friend’s personality. This person should be the focus of your marketing messages and services going forward. You might even be able to think of a person or client in real life who matches this description. You absolutely need to write down the answers to these questions, as it will help your brain create a full-color picture of exactly who your ideal client is. 9 questions that will help define your ideal client: Chances are high that you’re casting too wide a net…and yielding an unsatisfactory number of fish…if you catch my drift. Why? Because it’s easier to talk to someone than it is to talk to no one.Īre you currently serving no one in your business? If you define your ideal client only by their budget and location, you don’t have an ideal client. ![]() When you know exactly who your target client is, you’ll find that writing a social media caption, a blog post, a newsletter, and new website copy becomes simple. Knowing exactly who you’d like to serve, meeting them where they are, and building services around their specific needs is the key to making marketing easy and business profitable. If you aren’t so in tune with your ideal client that you don’t know his / her lifestyle habits, you will constantly struggle in your marketing and in your business finances. That last response is the one to aim for, ladies and gents. “Yes, and I could tell you what she ate for breakfast this morning.” but every now and then, I hear an answer that fills my little marketing heart with delight: “I serve anyone who can afford me because my pricing helps filter out bad clients.” “I’m not sure who my ideal client is or why I need one.” I ask this question during nearly every marketing consultation I have with interior designers, home stagers, and workroom owners. Sponsored by Your Business Partner, Nancy Ganzekaufer: Business Coach for Creative Entrepreneurs.
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